Expertise focus
Horse Feed & Equine Nutrition
Start with the horse, forage, workload and current program—not just the bag name.
Explore Horse Feed →Local since 1987 • Harrisonburg, Virginia
Feed & Country Supplies in Harrisonburg, Virginia
Tell us about the animal, forage, workload or job first. Farm Choice helps narrow the right feed, mineral, pet food and farm-supply options before you make the trip.
Founded 1987Local product guidanceMon–Fri 8–6; Sat 8–5
Since 1987Local feed & nutrition guidance
HorseAsk Abigail for equine help
Cattle & MineralStart with herd + forage
Call AheadCheck a specific item before a special trip
Where to start
Start with what you are feeding.
Horse and cattle lead with Farm Choice expertise. Dog food is a major repeat-purchase department. Wild bird and poultry move forward seasonally.
Expertise focus
Cattle Feed & Minerals
Mineral and feeding guidance built around cattle type, forage, season and the current program.
Explore Cattle Feed & Minerals →
Everyday repeat purchase
Dog Food
The Pride, NutriSource and other dog-food lines with local call-ahead availability and repeat-purchase programs.
Explore Dog Food →
Seasonal traffic
Wild Bird Feed & Supplies
Black-oil sunflower seed, bird-feed blends, feeders and houses for local bird feeding.
Explore Wild Bird →
Seasonal traffic
Poultry Feed & Supplies
Feed and practical supplies from chicks through laying hens.
Explore Poultry →
Work & western
Boots & Workwear are a real Farm Choice department.
Ariat leads the boot focus, with work and western footwear plus Wrangler, Berne and other apparel. Farm Choice has carried Ariat WorkHog and Terrain H2O work-footwear styles; exact sizes and styles change.
Ariat WorkHog
One of the Ariat work-boot styles Farm Choice has carried. Call for current size, width and toe options.
Also at Farm Choice
Need something beyond the five headline departments? Start here.
Why Farm Choice
The bag is not the whole answer.
Farm Choice was built around feed and nutrition work, not just shelf space. The better conversation starts with the animal, the forage or current feed, and what you are trying to accomplish.
That is the difference we want the website to communicate before price or product count.
Meet Farm Choice →
Featured & Frequent Buyer
NutriSource Frequent Buyer
Hubbard Qualifying Products
Programs that reward repeat purchases
NutriSource Frequent BuyerEligible same-size purchases accumulate over time. Once you have purchased 12 eligible same-size bags, your next eligible same-size bag is free. Save your receipts.
See NutriSource program →Hubbard Qualifying ProductsPurchase qualifying bags over time. Once you have purchased 12 qualifying bags over time, your next qualifying bag is free. Save your receipts and ask which products qualify.
See Hubbard program →Farm Choice Ultimate Wild Bird Feed
Ask in store about the current Farm Choice Ultimate Wild Bird Feed Frequent Buyer offering and current eligibility details.
See the Wild Bird program →Call before a special trip
Looking for a specific product?
Inventory changes. If you need a particular formula, bag size, boot style or size, call before driving in.
☎ 540-434-4601Stay in the loop
Get the Farm Choice updates that fit your animals.
Choose what you shop for—Horse, Cattle, Dog, Poultry, Wild Bird or Farm/Homestead—and we’ll keep the email relevant.
You can unsubscribe from marketing emails at any time. Product availability changes; call before making a special trip for one specific item.
Selected brands
Brands customers ask for
Start with a featured line, or browse the full brand directory when you have a specific product in mind.
AriatBoots & Apparel
Loyall LifeDog Food
Mann LakeBeekeeping SuppliesWhy Farm Choice
Why customers choose Farm Choice
What Farm Choice is trying to make easier
- Start with the animalHorse, cattle, poultry and pet questions begin with the situation—not only the bag name.
- Check before a special tripCall when you need a particular formula, size, model or seasonal item.
- Come back without starting overFrequent-buyer programs and interest-based updates are designed around repeat purchases.
What customers say
★★★★★
“Always very helpful and knowledgeable about everything!”
— Kassi Redifer★★★★★
“Great products, helpful service, and it’s always fun to go in and look around!”
— Caroline Turner★★★★★
“First class people, service and products.”
— Ken RutherfordVisit Farm Choice
Stop by the Harrisonburg store
- 📍 933 S High St
Harrisonburg, VA 22801 - ☎ 540-434-4601
- 🕗 Starting Sept. 9, 2026
Mon–Fri 8:00 AM–6:00 PM
Saturday 8:00 AM–5:00 PM
Sunday: Closed